Facebook has been a challenging yet a very powerful tool in promoting business. It does not limit its mission but crosses borders in spreading the business, thereby making it have a worldwide reach.
Is Facebook the same when it comes to handling the promotion of a local business?
Does Facebook limit the process of promotion of a local business?
Can the local people be made known of the business offerings through Facebook?
Let us find the answers to all these questions and see how well can a local business be promoted on Facebook.
Bring into Play more Images
An image when captured very aptly and if it is going to be of interest, it is surely on the path to becoming a centre of attraction and attention. Promoting a local business would require images that cover some local sight. Also, such local view can draw the attention of the people who are familiar with the locality.
Bring into Play more Videos
Sharing a video is one of the most effective ways of reaching people. The video need not necessarily be a professional one but just a simple touch would work a lot.
For promoting a local business, ensure that the video is related to the locality. The video could either cover of the specialty of the area or any other coverage of the locality which is inspirational. Such inspirational videos would help in increasing the number of likes.
Become a part of the Local Groups
Every business page is linked to the personal page of the owner. Becoming a member of the local groups and interacting with those would help in getting in touch with many local people. Your posts on the groups, if found interesting, would bring in people to view your page and like your business page too. Make sure to read the posting policy of the group to stay connected on a long-term basis.
Bring to Light the Loyal Customers and Fans
The posts of loyal customers on the page are a very good idea to promote your business. Posting a loyal customer’s picture would obviously attract people to the page because people are generally attracted to personal photos. Tagging a picture goes viral and spreads across many people in the locality. Such posting is a method of taking the chance to thank your loyal customers. The tagged person’s friends would also be attracted towards your page.
Proffer Additional Benefits
An additional benefit is always appreciated by customers. Presenting additional benefits like gift vouchers, complimentary e-Books, and reduction of costs catch the attention of many prospective consumers to the local business.
Display the Reviews
To review something is a prominent feature of the Facebook page which is considered an honest representation of the business. The reviews are the personal experience shared by the customers and so they cannot be taken for granted. Make yourself a habit of responding to every review whether it is constructive or nonconstructive. That way, you not only stand your stance but also make the discussion clarifying and engaging.